“Our current work with Alexa, along with our plans to expand our partnerships throughout 2022, are part of our efforts to substantially grow our customer connections, which we expect to be a key contributor to increasing our engagement and retention rates.” Food AI This is just the start of our work with Alexa as we look forward to expanding this partnership in 2022,” Blue Apron CMO Dani Simpson explained. Through this collaboration, Alexa customers in the United States can now prepare our delicious recipes in a new and convenient way. “We continue to add more product flexibility that addresses our customers’ diverse cooking interests and desire for unique flavors. Blue Apron is using Alexa to kick off its plans for further collaboration with other brands, as well as do more with Alexa. Those with an Echo Show can use the device to order different meal kits every week a la carte instead of needing to sign up for a full subscription.
It uses the same step-by-step recipes as found in the meal kit box but with vocal instructions at whatever pace the chef likes. The new Alexa app lets users pull up Blue Apron Two-Serving and Four-Serving recipes by voice on any Alexa device. The expanded options are part of the growing interest in hands-free recipe guides and other food-related uses of the voice assistant in the kitchen. Please check in for updates and conversation.Meal kit creator Blue Apron has added its recipes to Amazon Alexa devices and enabled those who want to order a meal kit to do so from Echo Show smart displays even if they don’t have a subscription to the service. I plan to keep in touch with cookbook updates, general thoughts, cooking hints and some really great recipes as we navigate these difficult days. So while I continue my efforts on the book, I feel the need to reach out and connect with fellow friends and foodies along the way. I put the school on hold with the plan to concentrate my attentions and efforts getting this book underway.īut, like many, I’ve found myself diverted by the Covid-19 situation. It’s been my goal for quite sometime to venture into the process of writing a cookbook-one that would showcase some of the highlights and favorite recipes from the School. We have been having great fun for 15 years! 2020 - A Time for Fresh Ideas and New Opportunities The following year, with a professional kitchen installed, I formally opened the Blue Apron Cooking School. My Journey: Cooking School Teacher to Cookbook AuthorĪrmed with a passion for cooking, years of classes, including a one-week course with Julia Child, and receiving cooking instructor certification, I began teaching a few friends in my small country kitchen in the beautiful White Mountains of Arizona.
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